/* Блог / конвертеры — стили. Префикс bp- (не пересекается со стилями сайта). */
.bp-hero{background:var(--yellow);border-bottom:3px solid var(--ink);padding:0 0 3rem;position:relative;overflow:hidden}
.bp-hero .crumbs{padding-top:1rem}
.bp-hero__grid{display:grid;gap:1.4rem;grid-template-columns:1fr;grid-template-areas:"title" "cover" "rest";padding-top:1rem}
.bp-hero__title{grid-area:title}.bp-cover{grid-area:cover}.bp-hero__rest{grid-area:rest}
@media (min-width:980px){.bp-hero__grid{grid-template-columns:1.08fr .92fr;grid-template-areas:"title cover" "rest cover";column-gap:2.5rem;row-gap:0;align-items:start}.bp-cover{align-self:center}}
.bp-kicker{display:inline-block;background:var(--ink);color:var(--yellow);font-family:var(--f-body);font-weight:700;text-transform:uppercase;letter-spacing:.05em;font-size:.9rem;padding:.35rem .7rem;transform:rotate(-1.2deg)}
.bp-h1{font-family:var(--f-display);font-weight:900;text-transform:uppercase;line-height:1.02;letter-spacing:-.01em;font-size:clamp(1.9rem,1.3rem + 3vw,3.6rem);margin:1rem 0 .4rem;color:var(--blue);-webkit-text-stroke:.07em var(--ink);paint-order:stroke fill;text-shadow:.045em .055em 0 var(--ink);text-wrap:balance}
.bp-lead{font-size:clamp(1.15rem,1.05rem + .4vw,1.4rem);line-height:1.45;margin:.6rem 0 1.4rem;max-width:34em}
@media (min-width:980px){.bp-lead{margin-top:1rem}}
.bp-byline{display:flex;align-items:center;gap:.9rem}
.bp-byline>div{min-width:0}
.bp-byline img{width:64px;height:64px;border-radius:50%;border:3px solid var(--ink);object-fit:cover;background:#fff;flex:0 0 auto}
.bp-byline__name{font-weight:700;font-size:1.1rem;line-height:1.2}
.bp-byline__name a{text-decoration:none;border-bottom:2px solid var(--ink);color:var(--ink)}
.bp-byline__meta{font-size:.95rem;line-height:1.35;opacity:.85}
.bp-cover{margin:0;position:relative}
.bp-cover img{border:3px solid var(--ink);box-shadow:8px 8px 0 var(--ink);background:#fff;aspect-ratio:4/3;object-fit:cover;width:100%;height:auto;display:block}
.bp-cover figcaption,.bp-fig figcaption{font-family:var(--f-script);font-size:1.35rem;line-height:1.25;margin-top:.7rem}
.bp-cover .tape{z-index:2}

.bp-article{padding:2.5rem 0 1rem;font-size:1.1875rem;line-height:1.6}
@media (min-width:720px){.bp-article{font-size:1.25rem}}
.bp-read{width:100%;max-width:calc(740px + var(--gutter)*2);margin-inline:auto;padding-inline:var(--gutter)}
.bp-article h2{font-family:var(--f-display);font-weight:900;text-transform:uppercase;line-height:1.05;font-size:clamp(1.65rem,1.3rem + 1.4vw,2.35rem);margin:3.2rem 0 1.1rem;scroll-margin-top:110px;text-wrap:balance}
.bp-mark{background:linear-gradient(transparent 55%,var(--yellow) 55%);padding:0 .1em}
.bp-article h3{font-family:var(--f-display);font-weight:800;font-size:clamp(1.25rem,1.1rem + .5vw,1.5rem);line-height:1.2;margin:2rem 0 .7rem}
.bp-article p{margin:0 0 1.1rem}
.bp-article ul,.bp-article ol{margin:0 0 1.2rem;padding-left:1.4rem}
.bp-article li{margin:.35rem 0}
.bp-article a:not(.btn){color:inherit;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:3px;text-decoration-color:var(--orange)}
.bp-article strong{font-weight:700}
.bp-stars{list-style:none;padding-left:0!important}
.bp-stars>li{position:relative;padding-left:1.7rem}
.bp-stars>li::before{content:"";position:absolute;left:0;top:.32em;width:1em;height:1em;background:var(--orange);clip-path:polygon(50% 0,62% 38%,100% 50%,62% 62%,50% 100%,38% 62%,0 50%,38% 38%)}
.bp-note{background:#fff;border:3px solid var(--ink);box-shadow:5px 5px 0 var(--ink);padding:1.2rem 1.3rem;position:relative;font-style:italic;margin-bottom:1.6rem}
.bp-note::before{content:"📌";position:absolute;top:-18px;left:16px;font-style:normal;font-size:1.6rem}
.bp-note p:last-child{margin-bottom:0}
.bp-toc{border:3px solid var(--ink);background:var(--paper);margin:0 0 2rem}
.bp-toc summary{cursor:pointer;list-style:none;padding:.9rem 1.2rem;font-weight:700;text-transform:uppercase;letter-spacing:.03em;display:flex;justify-content:space-between;align-items:center}
.bp-toc summary::-webkit-details-marker{display:none}
.bp-toc summary::after{content:"+";font-size:1.5rem;line-height:1}
.bp-toc[open] summary::after{content:"–"}
.bp-toc ol{margin:0;padding:0 1.2rem 1.1rem 2.6rem;font-size:1.05rem}
.bp-pains{display:grid;gap:1.1rem;margin:1.4rem 0}
.bp-pain{background:#fff;border:3px solid var(--ink);padding:1.1rem 1.2rem 1rem}
.bp-pain__h{font-family:var(--f-display);font-weight:800;font-size:1.2rem;margin:0 0 .6rem!important;display:flex;gap:.6rem;align-items:center;line-height:1.2}
.bp-pain__h i{flex:0 0 auto;width:32px;height:32px;display:grid;place-items:center;background:var(--yellow);border:2px solid var(--ink);font-style:normal;font-size:1.05rem}
.bp-pain ul{list-style:none;padding:0;margin:0}
.bp-pain li{position:relative;padding-left:1.9rem;margin:.55rem 0}
.bp-pain li::before{content:"";position:absolute;left:0;top:.28em;width:1.05em;height:1.05em;border:2px solid var(--ink);background:#fff}
.bp-pain li::after{content:"✓";position:absolute;left:.18em;top:.02em;font-weight:700;color:var(--orange);font-size:1.15em}
.bp-punch{background:var(--ink);color:#fff;padding:1.3rem 1.4rem;font-size:1.22rem;line-height:1.45;border-left:10px solid var(--orange);margin:1.6rem 0}
.bp-punch strong{color:var(--yellow)}
.bp-fig{margin:1.8rem 0;position:relative}
.bp-fig img{border:3px solid var(--ink);box-shadow:5px 5px 0 var(--ink);width:100%;height:auto;aspect-ratio:4/3;object-fit:cover;background:#fff;display:block}
.bp-fig--l{transform:rotate(-.6deg)}.bp-fig--r{transform:rotate(.6deg)}
.bp-chain{list-style:none;padding:0!important;margin:1.5rem 0;display:grid;gap:.9rem;counter-reset:bplink}
.bp-chain li{counter-increment:bplink;position:relative;background:#fff;border:3px solid var(--ink);padding:.9rem 1rem .9rem 4.4rem;margin:0!important}
.bp-chain li::before{content:counter(bplink);position:absolute;left:.8rem;top:50%;transform:translateY(-50%);width:2.6rem;height:2.6rem;display:grid;place-items:center;font:900 1.35rem var(--f-display);background:var(--blue);color:#fff;border:3px solid var(--ink);border-radius:50%}
.bp-chain li:not(:last-child)::after{content:"";position:absolute;left:1.8rem;bottom:-1.05rem;width:12px;height:1.2rem;border:3px solid var(--ink);border-radius:8px;background:var(--paper);z-index:2}
.bp-check{background:#fff;border:3px solid var(--ink);padding:1.2rem 1.3rem;margin:1.2rem 0;box-shadow:5px 5px 0 var(--ink)}
.bp-check h3{margin-top:0}
.bp-check p:last-child{margin-bottom:0}
.bp-myth{border-left:6px solid var(--ink);padding:.2rem 0 .2rem 1.1rem;margin:1.6rem 0}
.bp-myth h3{margin:0 0 .5rem;font-style:italic}
.bp-calc{background:var(--yellow);border:2px dashed var(--ink);padding:.8rem 1rem;font-size:1.05rem;margin:.8rem 0}
.bp-q7{list-style:none;padding:0!important;counter-reset:bpq;display:grid;gap:1rem}
.bp-q7>li{counter-increment:bpq;position:relative;padding:1rem 1rem 1rem 4.2rem;background:#fff;border:3px solid var(--ink);margin:0!important}
.bp-q7>li::before{content:counter(bpq);position:absolute;left:.9rem;top:.75rem;font:900 2.3rem/1 var(--f-display);color:var(--orange);-webkit-text-stroke:2px var(--ink);paint-order:stroke fill}
.bp-flags{background:#ffe7dd;border:3px solid var(--ink);padding:1rem 1.2rem;margin:1.3rem 0}
.bp-midcta{background:var(--blue);color:#fff;border:3px solid var(--ink);box-shadow:8px 8px 0 var(--ink);padding:1.5rem;margin:2.4rem 0;display:grid;gap:1rem}
.bp-midcta p{margin:0!important;font-size:1.15rem;line-height:1.4}
.bp-midcta b{font-family:var(--f-display);font-weight:900;text-transform:uppercase;font-size:1.45rem;line-height:1.1;display:block;-webkit-text-stroke:.05em var(--ink);paint-order:stroke fill;text-shadow:2px 2px 0 var(--ink)}
.bp-midcta .btn{justify-self:start}
.bp-me{display:grid;gap:1.2rem;grid-template-columns:1fr;background:#fff;border:3px solid var(--ink);padding:1.2rem;margin:1.4rem 0}
@media (min-width:640px){.bp-me{grid-template-columns:180px 1fr;align-items:start}}
.bp-me img{border:3px solid var(--ink);aspect-ratio:1;object-fit:cover;width:100%;max-width:220px;height:auto}
.bp-me p{margin:0!important}
.bp-stats{display:grid;grid-template-columns:repeat(2,1fr);gap:.6rem;margin:1rem 0 0;padding:0!important;list-style:none}
.bp-stats li{background:var(--yellow);border:2px solid var(--ink);padding:.55rem .7rem;margin:0!important;line-height:1.2;font-size:.98rem}
.bp-stats b{display:block;font-family:var(--f-display);font-weight:900;font-size:1.45rem}
.bp-case{margin:1.6rem 0}
.bp-case img{border:3px solid var(--ink);box-shadow:5px 5px 0 var(--ink);background:#fff;width:100%;height:auto;display:block}
.bp-case--mock img{box-sizing:border-box;padding:clamp(.75rem,.4rem + 1.5vw,1.25rem)}
.bp-case figcaption{font-size:.98rem;margin-top:.6rem;opacity:.8}
.bp-paths{display:grid;gap:1.4rem;margin:1.6rem 0}
.bp-path{border:3px solid var(--ink);background:#fff;padding:1.3rem 1.3rem 1.5rem;box-shadow:5px 5px 0 var(--ink)}
.bp-path--agency{border-top:14px solid var(--orange)}
.bp-path--diy{border-top:14px solid var(--green)}
.bp-path h3{margin-top:.2rem!important}
.bp-path h4{font-family:var(--f-body);text-transform:uppercase;letter-spacing:.04em;font-size:1rem;margin:1.2rem 0 .4rem}
.bp-path .btn{width:100%;margin-top:.6rem}
.bp-track{border:2px solid var(--ink);margin:.8rem 0;background:var(--paper)}
.bp-track summary{cursor:pointer;padding:.8rem 1rem;font-weight:700;list-style:none;display:flex;justify-content:space-between;gap:1rem}
.bp-track summary::-webkit-details-marker{display:none}
.bp-track summary::after{content:"+";font-size:1.4rem;line-height:1}
.bp-track[open] summary::after{content:"–"}
.bp-track ol{padding:0 1rem 1rem 2.4rem;margin:0}
.bp-svc{display:flex;flex-wrap:wrap;gap:.5rem;margin:.8rem 0 0;padding:0!important;list-style:none}
.bp-svc li{margin:0!important}
.bp-svc a{display:inline-block;border:2px solid var(--ink);padding:.3rem .65rem;text-decoration:none!important;font-weight:700;font-size:.95rem;background:var(--paper);color:var(--ink)}
.bp-svc a:hover,.bp-svc a.is-main{background:var(--yellow)}
.bp-faq details{border:3px solid var(--ink);background:#fff;margin:.7rem 0}
.bp-faq summary{cursor:pointer;padding:.9rem 1.1rem;font-weight:700;list-style:none;display:flex;justify-content:space-between;gap:1rem;font-size:1.1rem}
.bp-faq summary::-webkit-details-marker{display:none}
.bp-faq summary::after{content:"+";font-size:1.5rem;line-height:1}
.bp-faq details[open] summary::after{content:"–"}
.bp-faq details>div{padding:0 1.1rem 1rem}
.bp-faq details>div p:last-child{margin-bottom:0}
.bp-choose{background:var(--yellow);border-top:3px solid var(--ink);border-bottom:3px solid var(--ink);padding:3rem 0;margin-top:3rem}
.bp-choose h2{font-family:var(--f-display);font-weight:900;text-transform:uppercase;font-size:clamp(1.65rem,1.3rem + 1.4vw,2.35rem);margin:0 0 1.4rem}
.bp-choose__grid{display:grid;gap:1.4rem}
@media (min-width:860px){.bp-choose__grid--2{grid-template-columns:1fr 1fr}}
.bp-card{background:#fff;border:3px solid var(--ink);box-shadow:8px 8px 0 var(--ink);padding:1.4rem;display:flex;flex-direction:column;gap:.8rem}
.bp-card__icon{font-size:2rem}
.bp-card h3{margin:0;font-family:var(--f-display);font-weight:900;text-transform:uppercase;font-size:1.4rem;line-height:1.1}
.bp-card p{margin:0}
.bp-card .btn{margin-top:auto}
.bp-closing{font-family:var(--f-script);font-size:1.7rem;line-height:1.3;text-align:center;margin:2.2rem auto 0;max-width:30em}
.bp-author{display:grid;gap:1rem;grid-template-columns:72px 1fr;align-items:start;border:3px solid var(--ink);background:#fff;padding:1.2rem;margin:2.5rem 0 1.2rem}
.bp-author img{width:72px;height:72px;border-radius:50%;border:3px solid var(--ink);object-fit:cover}
.bp-author__name{font-family:var(--f-display);font-weight:800;font-size:1.2rem;margin:0}
.bp-author p{margin:.3rem 0 .6rem;font-size:1.02rem}
.bp-social{display:flex;flex-wrap:wrap;gap:.4rem;list-style:none;padding:0;margin:0}
.bp-social a{font-size:.92rem;font-weight:700;border:2px solid var(--ink);padding:.15rem .55rem;text-decoration:none;color:var(--ink)}
.bp-sources{font-size:.98rem;opacity:.85;padding-bottom:1rem}
.bp-sources ol{padding-left:1.3rem}
.bp-sources a{color:inherit}
.bp-more{padding:2.5rem 0 3rem}
.bp-more h2,.bp-blog h1{font-family:var(--f-display);font-weight:900;text-transform:uppercase;font-size:clamp(1.6rem,1.3rem + 1.2vw,2.2rem);margin:0 0 1.2rem}
.bp-grid{display:grid;gap:1.4rem;grid-template-columns:1fr;list-style:none;padding:0;margin:0}
@media (min-width:640px){.bp-grid{grid-template-columns:1fr 1fr}}
@media (min-width:1000px){.bp-grid{grid-template-columns:repeat(3,1fr)}}
.bp-post{background:#fff;border:3px solid var(--ink);text-decoration:none;color:var(--ink);display:flex;flex-direction:column;box-shadow:5px 5px 0 var(--ink);height:100%;transition:transform .12s,box-shadow .12s}
.bp-post:hover{transform:translate(2px,2px);box-shadow:3px 3px 0 var(--ink)}
.bp-post img{aspect-ratio:4/3;object-fit:cover;width:100%;height:auto;border-bottom:3px solid var(--ink);display:block}
.bp-post__body{padding:1rem 1.1rem 1.2rem}
.bp-post__tag{font-size:.85rem;text-transform:uppercase;font-weight:700;letter-spacing:.04em;color:var(--orange)}
.bp-post__title{font-family:var(--f-display);font-weight:800;font-size:1.2rem;line-height:1.2;margin:.35rem 0}
.bp-post__sub{font-size:1rem;margin:0;opacity:.8}
.bp-blog{padding:1rem 0 4rem}
.bp-blog .lead{margin-bottom:2rem}
.bp-home-blog .bp-grid{margin-top:.5rem}
.bp-home-blog__all{margin-top:2rem}
.bp-progress{position:fixed;top:0;left:0;height:5px;background:var(--orange);width:0;z-index:200;pointer-events:none}

/* Карточка статьи — явная кнопка «Читать статью», чтобы было видно, что это ссылка (06.10.2026) */
.bp-post__body{display:flex;flex-direction:column;flex:1}
.bp-post__sub{margin-bottom:1.1rem}
.bp-post__cta{margin-top:auto;align-self:flex-start;display:inline-flex;align-items:center;gap:.35rem;padding:.5rem 1rem;background:var(--yellow);color:var(--ink);border:3px solid var(--ink);box-shadow:3px 3px 0 var(--ink);font-family:var(--f-body);font-weight:700;font-size:1.0625rem;line-height:1.2;text-transform:uppercase;letter-spacing:.02em;transition:background .12s,color .12s}
.bp-post:hover .bp-post__cta,.bp-post:focus-visible .bp-post__cta{background:var(--orange);color:#fff}
/* c21 (2026-10-10): цифры кейса, сетка креативов, заглушки под креативы, видео */
@media (min-width:760px){.bp-article>.bp-stats{grid-template-columns:repeat(4,minmax(0,1fr))}}
.bp-ads{display:grid;gap:1rem;grid-template-columns:repeat(2,minmax(0,1fr));margin:1.6rem 0}
.bp-ads>.bp-fig:last-child:nth-child(odd){grid-column:1/-1;justify-self:center;width:calc(50% - .5rem)}
@media (min-width:760px){.bp-ads{grid-template-columns:repeat(3,minmax(0,1fr))}.bp-ads>.bp-fig:last-child:nth-child(odd){grid-column:auto;width:auto}}
.bp-ads .bp-fig{margin:0}
.bp-ads .bp-fig img{aspect-ratio:1/1}
.bp-ads .bp-fig figcaption{font-size:1.05rem;line-height:1.2}
.bp-slot__box{display:grid;place-items:center;text-align:center;border:3px dashed var(--ink);background:repeating-linear-gradient(45deg,#fff 0 12px,var(--paper) 12px 24px);padding:.6rem;font-size:.85rem;line-height:1.3;word-break:break-word}
.bp-slot__box b{font-family:var(--f-display);font-weight:900;font-size:.95rem;text-transform:uppercase}
.bp-video video{width:100%;height:auto;border:3px solid var(--ink);box-shadow:5px 5px 0 var(--ink);background:#000;display:block;object-fit:cover}
/* 2026-10-13: превью YouTube (плеер грузится по нажатию) */
.bp-yt{position:relative;display:block;width:100%;padding:0;border:3px solid var(--ink);box-shadow:5px 5px 0 var(--ink);background:#000;cursor:pointer;overflow:hidden}
.bp-yt img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border:0!important;box-shadow:none!important;aspect-ratio:auto!important}
.bp-yt__play{position:absolute;left:50%;top:50%;width:64px;height:64px;margin:-32px 0 0 -32px;border-radius:50%;background:var(--orange);border:3px solid var(--ink);box-shadow:3px 3px 0 var(--ink);transition:transform .15s}
.bp-yt__play::after{content:"";position:absolute;left:24px;top:18px;border-style:solid;border-width:11px 0 11px 18px;border-color:transparent transparent transparent #fff}
.bp-yt:hover .bp-yt__play,.bp-yt:focus-visible .bp-yt__play{transform:scale(1.08)}
.bp-yt__len{position:absolute;right:.5rem;bottom:.5rem;background:var(--ink);color:#fff;font-size:.8rem;font-weight:700;padding:.1rem .4rem}
.bp-yt__frame{display:block;width:100%;height:auto;border:3px solid var(--ink);box-shadow:5px 5px 0 var(--ink);background:#000}