For fence company owners who want to see real numbers before talking to anyone. One client, one market, one month in detail: what it cost, what it brought and what I built behind it. Two minutes if you only look at the numbers, five if you read it all.
In this article
The numbers on one screen
A fence company in North Dakota. About 800,000 people in the whole state and five months of winter, when nobody builds fences. This is May 2026, straight from the client's report:
- $5,880in ad spend
- 105leads at $56 each
- 70booked estimates: 67% of leads
- 19signed jobs: about 1 in 4 estimates
- $309ad cost of one new customer
- $5,050average job
- $95,950in revenue
- $28,660profit after direct costs
Every $1 in ads brought back about $16 in revenue. And it wasn't one lucky month. From March to May:
- $68 → $56cost of a lead
- $425 → $309ad cost of a new customer
- $3,850 → $5,050average job
- 8.7%of Google Ads clicks became leads
Where it started
- A small market. 800,000 people in the state, and half the year it's too cold to dig post holes. If it works there, your market isn't the problem.
- A blank ad account. Google Ads opened in January 2025 with zero history: no data on which towns, fence types or ads bring jobs.
- One goal. Not more leads, but more signed fences at a cost the owner is happy to pay.
What I built, part by part
Every part below is also a separate service. You can take one, or the whole system.
- Google Ads by city and fence type. In the owner's own account, so every lead is his alone and nobody else buys it. Over the life of the account: 630 leads at about $49. Google Ads →
- Facebook and Instagram ads with a clear reason to call. Videos from his own jobs, a price per foot up front, a monthly payment, a seasonal deadline. 272 leads at about $20 each; the best ads brought leads for under $11. Social media & Meta ads →
- A website that sells the company, not the price. Real projects, what's included, the warranty, reviews, and one clear button: book a free estimate. Websites + SEO →
- A reply in minutes, follow-up until a yes or no. An instant text after every lead, every lead in one pipeline from “new” to “sold”, reminders after the quote. That's how two out of three leads booked an estimate. Follow-up system →
- Estimates with options. Two or three versions by material and height instead of one scary number. The average job went from $3,850 to $5,050. Sales system →
- A report in signed jobs, not lead counts. Ad spend → leads → estimates → signed jobs → revenue → profit, every month. The owner sees exactly what one signed fence cost him.
The ads I ran for this client
Each ad gives one clear reason to call: a price per foot, a monthly payment, a seasonal deadline, or the crew at work on a real job. Tap a video to play it.
Why it worked
- The ads did the filtering before the call. A real price per foot, a monthly payment and real jobs on video, so the people who called already knew the ballpark and why this company.
- Nobody waited for a callback. The first reply came within minutes, before the homeowner could call four other fence guys.
- No estimate was left hanging. Options on the spot and follow-up until a clear answer.
Who did this
I'm Eddie A. 12+ years in marketing and sales, projects in 50+ industries. I work alone, no account managers: you talk to me, and I own the numbers all the way to the signed contract.
- 12+years in marketing and sales
- 50+industries I've run ads for
- $60Kmax monthly ad budget
- $12M+revenue from my campaigns
One service or the whole system
Some owners take only the ads because their website already works. Some start with follow-up because leads leak after the first call. The numbers above came from all the parts working together. Pick where you start.
Done for you: work with me
A good fit if
- the business already makes steady money and you want to grow, not experiment;
- you’d rather be on jobs than learning ad platforms, websites and automations;
- you can put about $2,000 a month into marketing, ad spend included.
What I do
- Leads that turn into jobs. Your ads and website show why your company is worth the money — your work, your process, what’s included, your warranty, your reviews — so the people who reach out want results, not the lowest bid.
- Google and Meta ads — live in 3 days.
- A website or a page for your service — with a clear “book an estimate” button.
- No lead slips through — instant text and email after every lead, missed-call text-back, estimate booking, reminders after the quote.
- A sales system — call scripts, quote and email templates, rules for whoever answers the phone.
How I work
- No contracts. Pay by the week; stop any week.
- Everything is yours. Domain, website, ad accounts and customer list are in your name from day one.
- Reports in jobs: leads, booked estimates, quotes, paid jobs and what each job cost.
- You work directly with me. No account managers.
- No promised lead counts — I own the quality of the setup, the speed and honest numbers.
Questions owners ask
Isn't this just one lucky month?
No. From March to May the ad cost of a new customer fell from $425 to $309, and over the life of the account Google Ads brought 630 leads at about $49. May is simply the month with the full report shown above.
Will I get the same numbers?
I won't promise that. This is one client in one market. Your numbers depend on your city, your prices and how fast someone calls leads back. On a free call I'll look at demand in your area and tell you honestly what's realistic.
Can I take just one part?
Yes. Ads, website, follow-up or the sales side can each be done on their own. The whole system is for when you want the money to stop leaking between the parts.
How much does it cost?
Ad management starts at $220 a week. The whole system is $790 a week plus a $5,900 one-time setup. Ad spend goes straight to Google or Meta from your card, at least $1,000 a month per channel. You pay by the week, no contract: tell me by Friday and the next week isn't billed.
My market is different.
Probably. This one is 800,000 people and five months of winter, not the easiest place to sell fences. The system doesn't depend on a big city. It depends on showing why you're worth the money and answering first.
Who owns the ads and the website?
You do. Ad accounts, website, domain and customer list are in your name from day one. Stop any Friday and you keep everything.
